The 35-storey building comprises of 33 floors for commercial offices while the remaining ones are dedicated for retail outlets. Tameer Holding claims that its curved LED screen is visible from a distance of 1.5 kilometers and makes an optimal medium for displaying advertisements, messages, and even art.
Despite the Podium's facade being covered with LEDs, Tameer has made sure that these LEDs do not obstruct the natural filtration of light. The LED screen will comprise of a series of LED fixtures on individual panels that goes along with the contour of the building and thus lets natural light come in.
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